The Right Partners for the Right Story

Our Experience on all sides of the Sponsorship Equation

Narrative Equation


We’re a team of former senior marketing executives on the brand side of Fortune 50 companies. We’ve built some of the most culturally relevant and unique partnerships in sports, entertainment, music, fashion, and corporate social responsibility — partnerships that influenced and created culture over the past decade. From large-scale naming rights to multi-faceted sponsorships and media partnerships, we know what goes into these deals, what does not, what you should pay and how to derive the most value from them.


We have worked for and with some of the best agencies in the world and our agency-side experience ensures that the service and attention we provide to our clients will never be compromised. We believe in creative solutions to complex problems and excel at simplifying ideas to make it easier for others to understand. We were trained by some of the most respected and iconic leaders in the industry and recognize what it means to be best-in-class.


We have over 20 years of experience on the property side of sports and live entertainment and have built successful careers on negotiating mutually beneficial outcomes with world class brands. We understand that success stems from actually activating the assets you bought from the property and as equally important to activating, is measuring the results.


At our core, we are still fans — fans of sports, live entertainment and music. The memory of that one perfect concert, that one legendary game, that one epic event we attended has had a profound effect on each of our lives and that is what drives us. We want to put that feeling on repeat.